With the introduction of generative AI tools like Sora, animation and gaming industries are facing a turning point in creative production methods—AI can both accelerate output and pose a challenge to traditional job functions. Taiwan's animation and gaming industries have begun integrating AI technology into development processes, such as using AI to assist in frame interpolation to ease animators' workloads or leveraging AI to optimize gaming marketing materials. However, this transformation has raised concerns among creators and players: Will consumers accept works partially generated by machines? How should the role of creators be redefined?
Experience from ZhiBao International Development shows that AI assistance can significantly shorten animation production time and cost, making a 24- or 30-month creation cycle more efficient while improving animation quality and fluidity. However, it must be used cautiously, as over-reliance on AI could trigger backlash from players or viewers. Furthermore, understanding game players' acceptance of AI-generated content has become a key focus for the industry. In the fast-evolving technological future, whether more AI elements can be adopted is not just a matter of technological maturity but also a question of market preferences and consumer aesthetics.
Ultimately, AI will not eliminate creators but will force creative workers and industries to redefine their value. Creators need to learn to collaborate with AI, letting machines handle the "manual labor" and dedicating more time to high-level creative decisions and unique style development. In the face of a new AI generation, the interaction between creators and audiences will determine the future market landscape.
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