Founded in 2015, the instant leisure booking platform FunNow has evolved from a Taiwanese startup into a regional company over nearly a decade, with overseas revenue now accounting for over half of its total income. Currently operating in Singapore, Malaysia, and Hong Kong, FunNow boasts more than 150,000 monthly active users and anticipates achieving quarterly breakeven by 2025, demonstrating the scalability of its business model.
FunNow's success in Southeast Asia is attributed to its strategy of fully acquiring local companies ranked among the top three in their markets with over 30% market share. Its portfolio includes acquisitions such as the Thai restaurant discount booking platform Eatigo, Malaysia's restaurant reservation system TABLEAPP, and Taiwan's family activity platform Niceday, forming a multi-brand group. CEO Ting-Kuan Chen emphasized that joint ventures (JVs) often encounter instability due to conflicts of interest, whereas full acquisitions ensure centralized control and consistent strategic alignment.
Looking ahead to 2025, FunNow plans to continue increasing its market share in Southeast Asia and complete a new round of funding to scale its operations. On the product side, the company is actively developing AI-powered features to address a shift in consumer behavior from “list-based searches” to “map-based searches” and conversational AI recommendations. FunNow intends to offer a ChatGPT-like smart search function, enabling users to input key criteria via a conversational interface and receive precise restaurant or entertainment booking options. This innovation positions FunNow to capture the evolving trends in consumer behavior.
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