MyTaiwanTour, a subsidiary of Feiya Travel, has cultivated the Taiwanese tourism market for a decade, successfully attracting global travelers and international celebrities to experience high-quality tourism in Taiwan. Despite the pandemic, the company achieved record-breaking revenue. To mark this 10th anniversary, Feiya Travel has introduced a new brand, 'Craft Life', focusing on the concept of short-term stays (staycations). The initial focus is on Japan's Kyushu region, offering high-end luxury journeys that emphasize attention to detail and cultural appreciation, setting a new standard for sustainable and in-depth tourism.
'Craft Life' combines luxury accommodations, gourmet food, artisanal craftsmanship, and local experiences, emphasizing staying and immersing oneself rather than simply sightseeing. This slow-paced short-term stay model resonates with the post-pandemic trend of seeking refined, sustainable, and in-depth travel experiences.
At the brand launch event, high-ranking representatives from Kyushu Tourism attended to express their support. Ikeda Ken'ta, a 10th-dan tea master, showcased the art of tea ceremony, leading guests to experience the ultimate flavor of Japanese tea. Numerous industry figures shared their touching experiences, reflecting the lifestyle aesthetics, craftsmanship value, and depth of travel that 'Craft Life' conveys.
In the future, 'Craft Life' will offer travelers a new travel experience through deeply designed itineraries and meticulously crafted services. Starting from Taiwan and expanding internationally, the company aims to make slow-paced short-term stays a new trend in high-quality travel lifestyles."
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