On December 5, 2023, KKday, a leading travel e-commerce platform, announced a new round of funding, raising an additional $70 million. This brings the total amount raised in Series C to over $100 million, and the cumulative funding to $200 million. The latest investment was backed by multiple funds including the National Development Fund, Cool Japan Fund, ZUU & De Capital Fund, Chang Hwa Venture Capital, and Deloitte Consulting.
The new funds will be used to fuel strategic mergers and acquisitions in the Asia Pacific market, strengthening KKday's expansion and market influence in the travel technology sector. While there is no definite timeline for an IPO, KKday emphasizes that going public is just a process, and the company is more focused on sustainable growth and innovation.
Beyond its 11 core markets in Taiwan, Hong Kong, Japan, South Korea, Southeast Asia, and Australia, KKday's travel booking system, "rezio," has partnered with over 5,000 suppliers and offers more than 30,000 travel products. It has also expanded into Dubai and the European market. Additionally, the "KKday Mall" launched in late 2021, now has over 3,000 suppliers and offers a diverse range of products in multiple languages.
With Japan becoming a key market for Asia-Pacific tourism, KKday has partnered with Japanese accommodation booking platform Jalan and restaurant reservation platform Tabelog, integrating nearly 10,000 accommodations and 42,000 restaurants, allowing global travelers to book food and lodging experiences on the KKday platform. KKday now offers over 350,000 products and has partnered with companies like Viator, GetYourGuide, Traveloka, Agoda, and Google to strengthen its global travel presence.
Looking ahead to 2025, KKday is focusing on four key strategies: strategic alliances, expanding talent recruitment in the Asia Pacific region, strengthening AI-powered travel technology applications, and rebranding. A dedicated AI team has been established to drive content generation, intelligent search, and automated customer service. In the future, the company will optimize personalized recommendations and real-time itinerary adjustments. Additionally, KKday will recruit more talent in the Asia Pacific market, with Japanese speakers having more opportunities to work in Japan and expand their cross-cultural work experience.
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