Activity Japan Co., Ltd. (a subsidiary of KKday, headquartered in Shinjuku, Tokyo) and Nippon Travel Agency's Miyazaki Branch have joined Miyazaki Prefecture’s FY2024 initiative, the "Digital Marketing Promotion Plan in Collaboration with OTAs Targeting Taiwan, Hong Kong, and ASEAN." This project responds to the post-pandemic trend of increasing individual travel (FIT) and focuses on Taiwan, Hong Kong, and ASEAN countries as key markets for Miyazaki Prefecture. By leveraging popular online travel agencies (OTAs) in these regions, the campaign aims to enhance awareness and appeal of Miyazaki Prefecture, with the ultimate goal of expanding inbound tourism among individual travelers.
As part of the project, a "Inbound Tourism Seminar" was held in September for local tourism operators to explore ways to develop experiential tourism content and utilize OTAs for innovative visitor acquisition. In November, influencers and media representatives specializing in tourism from the target markets were invited for a familiarization (FAM) trip within Miyazaki Prefecture to experience its offerings firsthand.
From December 2023 to March 2024, the project will officially roll out its digital marketing campaigns targeting individual travelers in Taiwan, Hong Kong, and ASEAN countries. These efforts aim to highlight Miyazaki Prefecture’s unique tourism appeal and drive growth in local travel and tourism development.
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