Social CRM startup OakMega unveiled its new product strategy on December 4, expanding its focus beyond data from social platforms like LINE, Facebook, Instagram, and WhatsApp to include proprietary data channels such as websites, surveys, and marketing campaign pages. This initiative aims to create an all-in-one tool for analyzing member preferences by integrating diverse data sources, helping businesses better understand customer behavior, and enhancing precision marketing and customer relationship management.
OakMega also announced an investment from Nomura Research Institute Consulting & Solutions (NRI), a subsidiary of one of Japan's leading consultancy groups. This partnership marks a win-win: NRI can leverage OakMega's technology and products to aid Japanese companies in their digital transformation, while OakMega benefits from NRI's industry insights and networks to optimize its market strategy in Japan.
OakMega co-founder and CEO Tsai Po-Hsuan stated that since its founding in 2019, the company has helped numerous businesses collect tagged data on social platform members and developed 5,000 interaction modules. By 2025, OakMega plans to launch a "web-based tool" to integrate scattered data from social platforms and proprietary domains (e.g., brand websites, survey pages, and marketing campaign sites).
To achieve comprehensive data integration, OakMega has outlined three key strategies:
Identity Verification: Clearly tag members based on attributes and permissions to customize interaction content.
Enhanced Data Collection: Track member behaviors, such as video watch duration and button clicks, to build a multidimensional profile of consumer interests.
Brand Consistency: Enable brands to define activity URLs, creating a cohesive brand experience.
Traditionally, inserting external forms or webpages into social posts often led to data fragmentation and difficulty in identifying members. OakMega's new products, "Authorized Pages" and "Next-Gen Forms," address this issue. These tools allow businesses to create activity pages accessible only to members with specific attributes or to present personalized marketing content tailored to customer stages (e.g., the home-buying journey for real estate clients). This ensures marketing efforts are directed at the right audience at the right time in the right context, significantly boosting engagement efficiency and customer satisfaction.
With support from NRI, OakMega gains not only capital and market resources but also a stronger foothold for entry into the Japanese market. This investment reflects the growing demand in Japan for advanced data integration and customer management solutions while highlighting OakMega's technical expertise and forward-thinking approach to social CRM and interactive data integration.
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